Agency: Todd Anderson Design
Creative Director: Todd Anderson
Location: South Africa
Project Type: Concept
Packaging Contents: Vegan Food
Packaging Substrate / Materials: Card boxes and tin cans with paper labels
Todd Anderson Design has created a powerful new look for Evelyn’s Plant-Based Foods. Todd Anderson worked on the project from concept through to the final design presentation.
The design’s friendly and organic feeling is created through the vibrant use of color and a specific choice of typeface. Taking the leaf motif from the word-mark and using it as an aspect of the packaging design, creates a tool to showcase the ranges of stunning photography. Imagery is also employed in the top right-hand corner adding a further three dimensional and eye-catching element to the overall identity.
It was essential for the design to be versatile enough; that it could be applied to many different sizes and shapes of packaging formats, including landscape and portrait boxes, bags, along with labels for tin cans and bottles.