Agency: Moruba
Location: Spain
Project Type: Produced
Client: Bodegas Faustino
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper

“Faustino V” is the flagship of the Faustino Winery. Given the formidable feat that this project represented, a great degree of innovation was necessary, while also preserving that which makes this emblematic wine easily identifiable.

The new image of Faustino V seeks to raise the consumer’s perception of this wine. The shape of the label returns to the origins of Faustino’s image, with the portrait at the top centered and framed, and the texts at the bottom support the composition and give it the rigor and elegance of a reserve. The embossed shield, the coin with the portrait and the texts of the tasting notes enrich the label and help to give prestige to the brand.