Agency: Saatchi&Saatchi Croatia
Creative Director: Ivan Tanić
Art Director: Nebojša Cvetković
Senior Copywriter: Ivan Pavičić
Project Type: Produced
Client: Jana Water
Product Launch Location: Europe
Packaging Contents: Water
Packaging Substrate / Materials: Plastic, Glass
Printing Process: Digital printing, Screen printing
Jana water well is hidden in the heart of Croatia at a unique depth of an incredible 800 meters. This 800m deep well is unique on a global scale, so few waters in the world have source that ensures water quality at Jana’s level. This unique spring hidden under the gentle St. John’s hills surrounded by the greenery of the Žumberak mountains is protected by layers of soil and rocks millions of years old. That is why Jana is intact and protected from any human influence until the very moment of consumption. This uniqueness of Jana was also the inspiration for Jana’s communication platform Deep Above All.
This limited edition packaging was created as a celebration of Jana Water and it’s 800m deep well.