Juliette Armand

Agency: k2design
Creative director: Yiannis Kouroudis
Art director: George Voulgarakis
Location: Greece
Project Type: Produced
Client: Juliette Armand
Product Launch Location: Global
Packaging Contents: Aesthetics
Packaging Substrate / Materials: Various
Printing Process: Various

Bespoke beauty as part of a professional cosmetics world

In an era when everything is industrialized and mass-produced, Juliette Armand cosmetics decided to become as personalized and “skin-centric” as possible. This is evident not only from the founders’ devotion to the RnD and formulation of their products but also by the plethora of sophisticated ingredients and their formulas’ proven efficacy.

For a brand that puts “you” at the heart of what they do, while at the same time wants to offer the most powerful tools to professional cosmetologists, we have created a scientific and yet easy-to-navigate dynamic visual system on the packaging. A twist in the periodic table of elements has been used for all the need-to-know actives as label information to define and clearly express what custom-made cosmetics mean and more importantly how the cosmetologist can combine them and make the most out of the product properties and key benefits. We have overlaid a playful, yet bold scientific numbering approach, each as unique as the elements themselves. Unlimited possibilities of product combinations have been visually simplified for effortless use and experience.