Agency: Todd Anderson Design
Creative Direction: Todd Anderson
Location: South Africa
Project Type: Produced
Client: Kate Sunley
Product Launch Location: Global
Packaging Contents: Beauty, Home Fragrance
Packaging Substrate / Materials: Glass Bottles, Thick Walled Jars
Printing Process: Digital Printing
Todd Anderson Design recently worked with Kate Sunley, to redesign the branding and packaging for her stunning handcrafted products. The brand was re-designed to reflect Kate’s passion for beautiful aesthetics. Every detail was considered in the development process of a ‘brand toolkit’ and results in a simplicity and timeless beauty to the overall look and feel of the range.
Inspired by the abundance of South African florals and scents, Kate Sunley decided to create her ideal products and spent months researching and trialling new ideas. The result was a bespoke range of handcrafted hydrating and exfoliating bath products, inspired by her favourite scents and flowers from her own garden. Todd Anderson used restraint within the look and feel of the design as it was imperative for these stunning natural products to take centre stage.
The new graphic language adds consistency and identity whilst the choice to use thick walled jars and glass bottles adds prestige and showcases Kate Sunley’s stunning natural products.