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2008 · Packaging of the World launches
2008
2026

Proclamation Whiskey

Agency: Backbar Studios
Illustrator: David Rooney
Photographer: Eugene Langdan
Location: Ireland
Project Type: Produced
Client: Proclamation Whiskey
Product Launch Location: Global
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass
Printing Process: Lithographic printing

Full branding project for Proclamation Whiskey. This whiskey honours both the history and the people behind the birth of the Irish Proclamation and the pivotal role they played at the turn of the 20th Century coupled with their enduring importance in the 21st.

What’s Unique?
We took inspiration from original typesetting of the founding document to produce our own custom fonts & there is subtle blind emboss featured on the front label which pays homage to the wording on the original document.

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