Sammontana UAU! Bars

Derrick Lin


Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Giovanni Stillittano
Location: Italy
Project Type: Produced
Client: Sammontana
Product Launch Location: Italy
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper

The protein bar has now become an ice cream. Say hi to the yummiest gelato bar bodybuilders have ever tasted: Incredible but UAU!

The creation of a new product’s identity in the context of designing the packaging of the new UAU! ice cream proteic bars. This design should be nothing but powerful, energic and sporty. We gave birth to a manifesto-like front pack, where the product’s peculiarities were strongly stated through a thick typography, a graphical product image presence and a strong background color.

Creation of naming, logo and brand identity of the product, following art direction of the photographic shooting of the still. Definition of a color palette and a typographic ecosystem.