Sir Winston Attivatè

Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Andrea Mastroluca
Location: Italy
Project Type: Produced
Client: Pompadour
Product Launch Location: Italy
Packaging Contents: Tea
Packaging Substrate / Materials: Paper

New identity for Attivatè, the black tea that works like a coffee. Wake up folks!

Designing the identity of an innovative range of black tea that wants to be a coffee. Attivatè is indeed a new functional black tea, enriched with green coffee, coming in two flavours (Cocoa+Honey and Mate+Lemon) and giving a stronger energy boost with less side effects than coffee.

New product naming. New identity. We designed the main visual representing a colorful and energetic burst of light on a black background coming out from a cup of tea, supported by a custom hand-drawn typography that matches the flat and dynamic style of the illustrations, and by smart headlines throughout the pack.

What’s Unique?
A vibrant and unexpected packaging that breaks the conventional rules of the warm and delicate tea shelf, through an illustrated visual that summarizes perfectly the product concept: pure energy!