Three-Eyed Queen Coffee

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Derrick Lin


Design: CS
Location: Malaysia
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper Cup
Printing Process: Digital Printing, Foil Stamping

The logo is inspired by the Third Eye.

The third eye refers to the gate that leads to the inner realms and spaces of higher consciousness. In New Age spirituality, the third eye often symbolizes a state of enlightenment or the evocation of mental images having deeply personal spiritual or psychological significance.

As the designer is a woman, thus she decided to used Queen to be the main character for the logo concept. The combination of the color used and the diamonds on the crown is to bring out the luxury and level of sophistication intended for this project.

What’s Unique?
There are two hidden symbols inside the logo. One of the hidden coffee beans is used to represent the Third Eye on the Queen’s face. The other coffee bean is inside of the C letter on the coffee cup.

The idea of the design is also to bring out the inner peace where human needs to stay calm for the best, while the glittering stars around symbolizes the sparkle of spiritual awakening. Lines and boldness of the frame represent the unity of people and the great messages are well-conveyed to the next generation.