Volume

Designers: Ching-Fa Lung, Yura Park
Location: United States
Project Type: Concept
Packaging Contents: Cocktail
Packaging Substrate / Materials: Glass cubes
Printing Process: Screen printing

Volume is for elevating the portable cocktail experience. The name for this brand was inspired by alcohol by volume(ABV). Alcohol by volume is a standard measure of how much alcohol is contained in a given amount of an alcoholic beverage. Because the jelly cocktail is unique in its form, We wanted to have a wordplay to highlight the jelly cocktail’s uniqueness. To visualize this, a tight logotype was designed to highlight the intensity of the flavors packed in a cube. The cube was also used to store easily and make high-end experience through exclusively designed cube packages.

What’s Unique?
The concept for the product itself is very unique, and there are no high-end jello cocktails that are out there made to be portable and elevate your party experiences. The unique shape and new ways to enjoy well-crafted cocktails make Volume special.