Creative Director: Daniela Herdoiza
Lead Designer: Carolina Yajamin
Project Type: Produced
Client: Argo Natura
Product Launch Location: Ecuador
Packaging Contents: Organic Frozen Lemonade
Packaging Substrate / Materials: Recycled Cardboard
Printing Process: Digital Printing
Argo Natura is an all time ecuadorian brand that creates the best organic frozen lemonades. A delicious and high quality product created with a 100% artisan process at the client’s family farm in Imbabura, Ecuador. We created a colorful and fun design inspired in the natural shapes of fruits and the different flavors when combined with lemon. Also we wanted to highlight the products versatility as well as it’s connection to earth.
Argo Natura’s lemon native to the city of Imbabura, Ecuador is one of the best in the world. We wanted our design to highlight this by creating fun quirky colorful illustrations.