Design: Gianfranco Cioffi
Project Type: Produced
Product Launch Location: Australia
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass
Printing Process: Silkscreen
Brewed is an Australian independent coffee roaster. The company’s goal is to bring a gender-free product into the market that is going to be recognized without adopting any stereotypical visual gimmick.
The name of the company gave me the opportunity to play with the symmetry for the logo, to communicate universal minimalism. The brand color choice is orange to communicate courage, enthusiasm and vitality, a fundamental part of the core value of the company.
The look and feel is easy to represent a young and growing brand, the idea of the square can be used in many different directions and gives enough creative room for the next stage of the brand.