Enchantology Exfoliating Pulp

Design: Luan Cruz
Location: Brazil
Project Type: Concept
Packaging Contents: Exfoliating cream
Packaging Substrate / Materials: Organic tube
Printing Process: Digital printing

After reading about plants of the Amazon forests, the idea of creating this conceptual packaging popped into my head. It is a known fact that many of the plants and fruits from the largest forest on earth have cosmetic properties especially when it comes to skincare. So my intention was to demonstrate a product in three versions, an all-natural exfoliating pulp. The term Enchantology, chosen to be the name of the brand, comes from the perception that there’s an enchantment in those rainforests that could be brought to us inside a tube whose packaging has seeds and substances found in the forest and, of course, the creamy pulp made with three typical fruits: Buriti, Jaborandi and Camu-Camu.

The package size is 18 centimeters, it weights 7.2 oz, the colors of the packages are orangish (which is the buriti inside color), light green (jaborandi) and maroon (camu-camu).

What’s Unique?
The uniqueness is the fact that the package comes with seeds and substances from the fruits used to produce the exfoliating pulp.