Design: design VENA
Project Type: Produced
Client: ESEM MAT
Product Launch Location: Global
Packaging Contents: Insect Repellent
Packaging Substrate / Materials: Plastic Bottle and Cap
The purpose of the design is to show that the product is an expert and efficient insect repellent even before reading the statements on it. For this reason, simple and strong expressions suggesting insects were used without creating the perception of a poisonous and dangerous product.
The bottle lid suggested the insect head while the surface protuberances on the sides of the bottle were suggesting the insect wings. The thin belly of the bottle provided and ergonomic grip while the second level made in this part created a corner that prevented the bottle from slipping from hand even when the hand lotion was used.
The graphic design that used an icon fly image on the objective, has given priority to an expert and effective product perception.
The purpose of the design is to show that the product is an expert and efficient insect repellent even before reading the statements on it.