Golden Rule – Margarita Original

Design: Nicola Broderick
Location: United States
Project Type: Produced
Client: Golden Rule Spirits
Product Launch Location: Global
Packaging Contents: Cocktails, Alcohol
Packaging Substrate / Materials: Aluminium 100ml Cans

Golden Rule is a series of 100ml cocktails that are perfect for on the go! Enjoy chilled or pour over ice. Made with quality ingredients, these cocktails pack a punch and are ideal for weekend getaways, bachelor parties, or traveling to your next destination. These cocktails stand out among the pack in a cooler full of beer, or on the shelf at the market, Golden Rule cocktail’s surprise and delight those who are curious to give it try.

What’s Unique?
Our aim was to disrupt the to-go spirits category by producing bar strength cocktails a novel 100ml cans. We centered the design around matchbook-style illustrations to tell the origin stories of each cocktail, starting with Margarita at your favorite Cantina. The bold use of color was sampled from Mid-century ephemera to give the matchbooks that 3 color print authenticity.