The Power of Branding 2.0

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Derrick Lin


Design: Norte Branding
Location: Spain
Project Type: Concept
Packaging Contents: Marlboro, Nescafé, Red bull, Heinz
Packaging Substrate / Materials: Packaging

Many people do not understand the power of “branding” and this concept is something basic for any designer. Most of the time, things are better understood if you see them, so we have crossed several brandings so that people understand at once, the power of the brand and everything it transmits, with just a color, a logo, or a packaging.

What’s Unique?
We play with the images that we all have in the head of these great brands. If we think of Marlboro, Heinz, Nescafé or Red bull, we all think of its usual packaging, but is its branding so powerful that it can go beyond the physical and function equally, even if we change its base? At Norte Branding we believe so.