Design: Carlos Araujo
Location: Peru
Project Type: Student Project
School: UPC
Tutor: Miguel Santaya
Packaging Contents: Chocolate
Packaging Substrate / Materials: Carton
Printing Process: Digital Printing
This university project consisted of redesigning the packaging for Yanesha chocolate, an Amazon community in Peru. After investigating this issue, I came to the conclusion that the packaging fails to stand out in the market and lacks identity. Therefore, I set as a goal the idea of reflecting the unique and peculiar exoticity of the Peruvian jungle. The redesign sets out to make the packaging more attractive and focused on an audience willing to try new experiences.