Creative Director: Jorge Montoya
Art Director: Julián Ojeda
Designers: Julián Ojeda, Diego Roa, Mateo Lezcano
Project Type: Concept
Packaging Contents: Eggs
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing
All eggs are the same, all have the same shape.
But there is something that makes them unique, the way they fall into the frying pan. This inspired us to create a new liquid branding for a brand of free-range hens and eggs free to fall any way they want, even in the form of typography.
Here you can see a package that plays with the different shapes that are generated under this concept.