Agency: Auge Design
Art Director: Davide Mosconi
Designer: Giovanni Stillittano
Project Type: Produced
Client: Famiglia Crispino
Product Launch Location: Italy
Packaging Contents: Sauces, Topping
Packaging Substrate / Materials: Glass bottles, paper labels
Printing Process: Offset Printing
Famiglia Crispino is a Calabrian family-run company producing all kinds of groceries and distributing them in Italy and abroad. Specialized in tomato sauces, food preserves and pickled products, with over half a century of history Famiglia Crispino is probably one of the most important representatives of Calabrian Eno-gastronomic’s culture and products.
We created and defined a new naming, logo and brand identity, including the consequent study of a larger colour palette and the study of the products’ labeling system. We developed a typographic ecosystem involving a specifically designed custom-made typeface for the brand.
We created an impactful and colorful label system, where audacious chromatic combinations in addition to a bold use of logo and typography make the product stand out from a really traditional shelf, narrating in the meantime true Calabrian values such as vivacity, energy, taste and strong flavors. The typography adopted in the logo (as well as in the reference and the descriptors) is a custom typeface we specifically designed for the project. The great variety of products that the brand offers, makes it possible to create stunning jar walls and outstanding in store corners.