Fresh Up

Design: Lemongrape
Location: Moldova
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Fasson Sable

Fresh Up is a line of light, slightly sparkling wines, named Frizzante in Italy. The producer, the basis of the production of whom are natural wines, decided to create the new experimental project that would be distinguished by lightness, drinkability and playfulness. So the idea was born to bring lightness into design, displaying funny characters flying away into the sky.