Derrick Lin


Design: Barker Brand Partnerships
Location: Australia
Project Type: Produced
Client: Lion – James Boags
Product Launch Location: Australia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass/ Paper label
Printing Process: Litho

A fine beer for fine dining. This exquisite proposition is for the James Boags brand and was created specifically for the restaurant channel. It was developed in collaboration with acclaimed Australian chef Matt Moran. The design uses the idea of the big white plate (and table clothes) which are visual signatures of the fine dining the world over. The end result is something that successfully traverses the tricky path between both beer and wine codes.

Bon appetit.