Derrick Lin


Design: Kreatív Vonalak
Location: Hungary
Project Type: Produced
Client: Joy by Honey
Product Launch Location: Global
Packaging Contents: Honey, food
Packaging Substrate / Materials: Glass

The Joy by Honey’s products is not traditional honey. They create special, premium taste harmonies: combined the honey with other delicacies. We can taste honey combined with raspberries, mint, or salted caramel.

In the branding identity, we want tho show this uniqueness. The core of the design is the minimalist look and feel with a refined logo and geometric graphic elements. These circles refer indirectly to the product and the apiary. The style is borrowed from the world of fashion and gives a premium feel to the brand.