Hatch Design

San Francisco, CA, USA

Design: Hatch
Location: United States
Project Type: Produced
Client: Pabst Brewing
Product Launch Location: United States
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium Can
Printing Process: Digital printing

Pabst Brewing came to Hatch with a problem only a local agency could solve: inject the soul of the Bay Area into an 8oz can. Through bar, park and beach archeology, we learned that in this city, luck is a matter of perspective.

What’s Unique?
We brought the local legend to life by leaning on existing equity from the prohibition and flipped it on its head by infusing it with a more modern soul. At Hatch, we believe that luck flavours the bold. The iconic mark and multi-languages create an unforgettable first impression to different background consumers.