Photographer: Nik Mirus
Photographer: Vincent Castonguay
Production Agency: L’ELOI
Location: United States
Project Type: Produced
Client: Grove collaborative
Product Launch Location: Global
Packaging Contents: Skincare
Packaging Substrate / Materials: Glass bottle, paper, plastic cap
Printing Process: Digital prinitng

Made with the latest botanical science and clean ingredients, Superbloom’s 100% vegan formulas are carefully crafted to defend your skin from modern aggressors like pollution, blue light, and free radicals. Brighten, tighten, and protect your skin with some of the most powerful plants on earth.

Online wellness lifestyle retailer Grove Collaborative tasked Hatch with the launch their own skincare brand, Superbloom. Inspired by the potent and powerful natural botanical ingredients, Hatch created an identity and packaging system that boldly commanded attention in a crowded digital set. Details from product form to the unboxing experience aimed to harness the power of delight that naturally comes with a super bloom.

Watercolor was used to create an ethereal feel. This is meant to highlight the power of the plants to help transform the skin into one more beautiful and radiant. The bottles and containers share the same colors as their boxes. The two colors used to merge. As the material is made primarily of glass, it allows for light to pass through which gives it an inner glow.