Odwalla Smoothies For Kids

Hatch Design

San Francisco, CA, USA

Designed by Hatch Design, United States.

For the Odwalla Smoothies for Kids brand, our goal was to create something really fun and different, while not straying too far from the existing Odwalla visual identity. So we created a new version of the Odwalla logo, specially for kids. We also created Rawr, Twizzle and Swingsly, and introduced them as the three newest members of the Odwalla family. Showing these new playful, quirky animal mascots with armfuls of fruit was an amusing way to demonstrate that the product is overflowing with great taste and wholesome goodness.