Hatch Design

San Francisco, CA, USA

Designed by Hatch, United States.

Krave has taken jerky to new culinary heights by incorporating artisanal flavors like basil citrus, chipotle honey and smoky grilled teriyaki. There’s no doubt that Krave has a delicious and wildly successful new take on healthy snacking, seizing the opportunity to disrupt the sleepy Quickie Mart snack category.

At Hatch, we took inspiration from the product itself, breaking through category constraints with premium packaging that doesn’t take itself too seriously. It’s “pork without the fork” and “more macho than trailmix” and a way to “spice up your survival kit.” Because in the end, “carnivores have more fun.” We then extended the new brand identity system to a full suite of marketing materials that included a suite of gourmet photography, shippers, a website, consumer and sales collateral, business system, in-store display units, tradeshow booth materials and a truly unique, limited-run press kit.