Agency: Affinity Creative Group
Photography: Affinity Creative Group
Location: United States
Project Type: Produced
Client: Delicato Family Wines
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Glass
Reimagined with Attitude
Affinity’s redesign of the Mercer Family Vineyards packaging reflects a contemporary interpretation of the next generation of Mercer. Conveying the independent spirit, authenticity, and farm to table quality of this lifestyle-driven Pacific Northwest brand.
Timeless and elegant copper foil frames the logo lockup to create an intricately detailed label with two stately wolves flanking a shield. The Mercer Bros. white logo is approachable and bold and works in unison with a new short white capsule.