Moccona Limited Editions

Derrick Lin


Agency: Barker Brand Partnerships
Illustrator: Vanessa Wright
Location: Australia
Project Type: Produced
Client: JDE
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass
Printing Process: screenprint

A set of six unique limited edition jars for the coffee brand Moccona, owned by JDE. Part of upcycling initiative, and part promotional activity by the brand. Each design has a motivational quote on it, with a unique design look and feel combining both typography and illustration. The limited editions have sold out in just over a four week period. Motivation is clearly needed in these troubled times.