Palais des Thés

Admin

Global

Agency: A&Mcreative
Packshot photography for Palais des Thés: Kenyon Manchego
Still life photography for Palais des Thés: Frédéric Lucano
Still life styling for Palais des Thés: Sonia Lucano
Still life photography for Food 52: Mark Weinberg
Packshot photography for Palais des Thés: Dominique Cohas
Tea photography for Palais des Thés: Charly Poupin
Illustrations: A&Mcreative
Location: France
Project Type: Produced
Client: Palais des Thés
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Tin cans, Card, Paper, etc
Printing Process: Offset and digital printing, etc

French premium tea company Palais des Thés is renowned by tea lovers for the high quality of their single-estate teas and beautifully perfumed blends. Palais des Thés was founded in Paris 30 years ago by François-Xavier Delmas, at the head of a group of tea enthusiasts with one goal: democratize tea and help the Occident learn more about its cultural and gastronomical aspects.

A&Mcreative collaborated with Palais des Thés for six years, from the creation of the new brand identity to the entire packaging range redesign, seasonal collections and catalogs, magazines, communication, retail concept, and digital applications. This long term collaboration resulted in a joyful, elegant, and contemporary brand image, with all illustrations created by A&Mcreative.

What’s Unique?
Palais des Thés founders’ vision is to share their passion for this delicate beverage and their experiences as they travel the globe in search of the best quality tea. This led to a more modern approach regarding the designs, colors, and iconography, with illustrations that convey the story behind the inspiration of the different blends.