Palazzo Veneziano for Birrificio Artigianale Veneziano

Derrick Lin


Design: Venice in Pattern (Ilaria Pittana + Ilaria Pitteri)
Location: Italy
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Craft beers
Packaging Substrate / Materials: Glass bottles
Printing Process: Digital printing

Venice in Pattern for BAV – Birrificio Artigianale Veneziano

Venice in Pattern meets BAV in Venice in 2019: this is how this project for enhancing the city was born!

Why chose the Venetian Palazzo for the packaging? Because the Palazzo needs to be explored, just as the craft beers! First, you will enter the water door, the Venetian element that connects the city to the private dimension. The related beer is the Dry-Hopped Pilsner: popular, for everyone every day.

Second, you’ll look out the polifora, the multiple-part window facing the city, and represented by the Hoppy Blanche: a fresh and sparkling beer. And third, you’ll reach the rooftop of the Palazzo, the city skyline which is expressed in the Pale Ale: strong and resolute, for true connoisseurs.

So, which is your favorite?