Santo

Design: José Roberto González Garza
Location: Mexico
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass

Santo is a craft beer created from the concept of regret before death, seeing life through a tunnel of light, knowing that soon our body will be left to disappear from the world, to no longer be with those you love, that feeling has freedom deep down, inexplicable freedom, represented in its label and look and feel, a beer for those who seek freedom, truth and the next step.

There is light at the end of the tunnel, but first, we must inhabit the darkness with complete faith knowing respite awaits ahead. The tunnel represents our life’s journey, filled with darkness. There is a light at the end of the tunnel, but the way out is through, Nothing is permanent.