Taller de Hierbas – New Identity

Derrick Lin


Design: Invade Design
Location: Colombia
Project Type: Produced
Client: Taller de Hierbas
Product Launch Location: Colombia
Packaging Contents: Oils, Splash, Hand soap, Bar Soap
Packaging Substrate / Materials: Glass Bottle, Paper, Cardboard
Printing Process: Flexography, Foil Stamping

El Taller de Hierbas is a family business that produces skincare and wellness products out of herbs and different natural ingredients in El Retiro, a municipality of Antioquia (Colombia).

We have been working together for a long time, starting from a new brand identity to almost all packaging and product labels, including a custom-made typeface designed for headings.

From the beginning, there was something special about this brand. All their products were handmade with love in small batches by a four-member family. Their work inspired us to create a visual system made with pencil drown herb illustrations representing the handmade process, mixed with straight grids that simulate the shelves where all their creations are stored. Finally, we kept using colors as the brand did to differentiate each product; this gives a fresh style to the whole brand.

What’s Unique?
How handmade illustrations, grid systems and custom made typefaces integrate to create a unique brand identity