Viña Zorzal

Design: Moruba
Location: Spain
Project Type: Produced
Client: Viña Zorzal Wines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper

“Viña Zorzal” is a family of wines that uses its classic icon (and namesake, zorzal is Spanish for thrush) to frame a visual mini-story. Honoring the adage “a picture is worth a thousand words”, each label’s thrush portrays an image that conjures up a story about this wine: the history that makes it so unique. Client: Viña Zorzal Wines.