WTRMLN WTR BLNDS. Owning The Mighty Melon

Derrick Lin


Agency: MA3 AGENCY
Strategy Director: Jason Lannert
Art Director: Marcela Avelar
Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Cold-Pressured Juiced Watermelon
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Flexography

These guys came to us literally holding a watermelon, we turned that watermelon into a powerful brand that represents super clean hydration and functional fun – all things related to America’s superfruit, the mighty watermelon!

We turned America’s favorite summertime superfruit into the leader of the clean hydration movement. We turned summertime into an all year clean hydration occasion and gave coconut water a run for it’s money. We owned the melon and we made it fun and engaging.