Beck’s Resistance Beer

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Agency: zoomix online design
Lead Packaging designer: Antonio Bustamante
Managmente and Project manager: Vanessa Tejada
Location: Bolivia
Project Type: Produced
Client: AB Inbev – Beck’s Beer – CBN
Product Launch Location: Bolivia
Packaging Contents: Beer Packaging
Packaging Substrate / Materials: Paper, UV tints
Printing Process: Digital Printing, UV tints

An allegoric beer packaging for Beck’s Beer printed with conventional & UV tints.

The packaging had to translate well with colors and shapes and look good not only widh day light but at night too.

The design of this pack had to communicate the music vibe of Resistance EDM music festival.

What’s Unique?
Beer packaging with UV tints and design that relates with Resistance music festival. A Packaging that vibes and resonates at night with the stage lights of the EDM scene shows the young related brand voice of Beck’s beer.