Costco Junior Panties

Derrick Lin


Design: Jae Han
Location: South Korea
Project Type: Produced
Product Launch Location: South Korea
Packaging Contents: Junior Panties
Packaging Substrate / Materials: Paper
Printing Process: offset printing

Targeting junior pants at 9-19 years of age, girl junior used beautiful feminine colors to grow and man junior used masculine colors to grow. Graphic elements represent the sensibility of ELLE’s using illustration elements of the Eiffel Tower, a Parisian architecture that is an ELLE’s identity.

What’s Unique?
The chicness and elegance of Elle’s identity are expressed in an illustration of “Wit.”