Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Papers
Packaging Substrate / Materials: Paper & Cardboard
Printing Process: Offset, Foil Stamping
Every two years, Europapier releases a new Design Collection which includes all our latest assortments, carefully curated in line with market innovations and fresh industry developments. Next to many assortment extensions, 6 new brands have been included. Many of these novelties belong to our Eco Papers Range which can be easily found in our swatches due to the newly created Eco Papers Logo. The 2020 Design Collection is, as of yet, our most comprehensive and extensive collection.
Following the success of its predecessors, the 2020 edition of Design Papers is designed by Metaklinika, an independent design studio from Belgrade. In this year’s catalogue, they wanted to examine the relationship between form and aestheticism. The idea was to convey the values of transparency and modularity, so it was decided for a highly formal element, i.e. the contents of the catalogue, to become the main element of the design. The entire contents of the catalogue became the main design motif, as they wished to bring the very assortment of paper to the fore and thus grant it the significance it deserves.
“For us, the catalogue is a design tool that we use daily in our work process and it is a great honor to influence its appearance. It is our special pleasure and additionally valuable that we, as designers, are able to develop something which serves as a design tool.”
This year it was a real challenge to organize such a big and complex project, when everything was moving much slower than usual. We only had about half of the staff available in the printing house to lower the human circulation indoor and maintain personal safety. Our new collection includes 7 pages with circles on them, such as page 36 –Multiloft or page 202 – Gmund Heather. These circles pages alone took seven people from the printing house a full 45 days to produce, as the process is meticulous and involves gluing small circles on an already 16 x 4 cm page. Yet despite these trying, special circumstances, we are very pleased with the end result and grateful for the dedication of all those connected to the project.
The Design Collection is carefully curated, with great dedication, having in mind the needs of graphic industry professionals, creatives and of course, paper lovers. It addresses all those who realize the importance of using quality paper as a medium, to awaken pure feelings in the end user and bringing out the best in an exceptional print product.
Inspiration for the very design of the box was modern web aestheticism and data design. We wanted to imbue the box, a highly traditional printed product, with the spirit of modular web aestheticism and data design. The very folding of the box imitates the Infinite Scroll design of modern websites. When it comes to colors, we wanted to make a departure from the color contrast approach that we chose for the design of earlier design collections and to play with colors such as grey and yellow, often used in signalization, for spatial and traffic signs, with the idea to bring out the aesthetic value of the formal.