Design: Anu Menon
Project Type: Student Project
School: Shillington College
Tutor: Spencer Harrison
Packaging Contents: Ice cream
Packaging Substrate / Materials: Cardboard Tub
Honey I’m Home is ice-cream for homesick models. With the demographic at its center, this pretty packaging design uses hand-painted water colour illustrations, a soft pastel colour palette and an inclusive friendly tone of voice to capture the taste and feelings of home.
The result was bursting illustrations depicting elements of the flavours and simple things that make you think of home, floral and pretty for the visually inspired demographic. Flavours refer to those moments specifically – Singing in the Shower Strawberry & Breakfast in Bed Banana.
The name “Honey I’m Home” nods to the cliche of walking thru the door and the feeling that gives you after a long day’s work.
The typography is inspired by Italian signage
This packaging is my personal touch of custom hand painted watercolour illustrations which refer not just to the flavour but homely aspects relevant to the flavour names