Loqhum Delight Gourmet Turkish Delight

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Derrick Lin


Designer: Yunus Ozmen
Designer: Elif Sonmez
Food Photography: Studio Cucina – Cagla Gezener
Location: Turkey
Project Type: Produced
Client: Loqhum Delight
Product Launch Location: United States
Packaging Contents: Sweet Snacks
Packaging Substrate / Materials: Carton Box
Printing Process: Digital Printing

Loqhum Delight, is a soft, delicate and gelatinous dessert flavored with various varieties of mixed nuts and condiments. This exquisite sweet, known as Turkish delight all over the world, was renewed by Loqhum Delight’s chefs to provide a unique balance of flavor, texture, and consistency through traditional recipes.

In this project, we have created a new packaging design for Loqhum Delight Gourmet Turkish Delight. The target audience of the brand was people who want to please themselves with a traditional dessert and have a small celebration in the middle of everyday life. Without a doubt, new dark and stylish packaging will attract people’s attention.