Design: MADAR Studio
Location: United Arab Emirates
Project Type: Concept
Packaging Contents: Premium natural-herbs
Packaging Substrate / Materials: Paper
Printing Process: Custom Printed
Oshba is a premium herbs & seeds company based in UAE, that specializes in the cultivation, production, and exportation of natural herbs, spices, and seeds at the optimal quality.
Oshba offers superb organic drinks and natural supplements solutions for healthy-life advocates across the Emirates and the globe.
In Oshba, they envisioned an exceptional visual identity, that’s simple and elegant, yet powerful enough to help convey their values to their audience at the early first glance.
After thorough research and analysis, We decided that the best-fitting identity style for Oshba is the modern minimalism approach, in which we combined with a matching earth-tone color palette, i.e green, brown, orange, etc, and neat typography of Bukra family with different weights and ratios.
For the logo, We include the shape of tea leaves, for its high relevance and significance, in an eye-pleasing formation to reflect on their classy productions.
What differentiates this packaging design is its harmonious combination of vector shapes design sand organic shapes, which subsequently provides a sense of visual excellence and aesthetics to the product among potential competitors, and serves the brand’s big goal -that every product is from nature.