Agency: Roberto Núñez Studio
Creative Director: Roberto Núñez
Art Director: Roberto Núñez
Copywriter: Roberto Núñez
Assistant producer: Ángel Tello
Designer: Roberto Núñez
Project Type: Produced
Client: Bodega Davide
Product Launch Location: Global
Packaging Contents: wine
Packaging Substrate / Materials: Glass bottle, wood, paper, textile
Printing Process: Screen printing
Perfeccionista (Perfectionist) is a single-estate wine with limited production that has its origin in a highly personal way of working, considering and understanding nature we call ‘Thoughtful Viticulture’.
In order to connect emotionally with the consumer and position the product as a distinctive premium wine, a packaging was proposed that attaches value to the idea of imperfection.
For the sake of exclusiveness and added value, the 697 units produced were made to be different to one another. The wood for each case was broken up manually, without a die cutter, and numbered with an ink stamp.