Agency: Roberto Núñez Studio
Creative director: Roberto Núñez
Art director: Roberto Núñez
Copywriter: Roberto Núñez
Designer: Roberto Núñez
Project Type: Produced
Product Launch Location: Spain
Packaging Contents: wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Screen printing, digital Offset
Observador (Observer) is a limited-edition wine that has its origin in a highly personal way of working, considering and understanding nature we call ‘Thoughtful Viticulture’.
The packaging was created to conceptualise the idea behind Observador. This is done by means of a text engraved on the bottom of the bottle that can only be read by a few consumers. (Translation of the text on the bottom of the bottle: The observer lets their instinct fly away to horizons invisible to reason. There it finds what others do not see).
3,327 numbered bottles. Engraving the text on the bottom of the bottle required individualised artisan methods.
The proposition broadens the conventional visual field of a bottle by using its base to generate an unexpected dialogue with the consumer.