Sebestyén Wine Label series

Designers: Anna Hidvegi, Kira Koroknai
Photographer: Kevin Harald Campean
Location: Hungary
Project Type: Produced
Client: Sebestyén Winery Szekszárd
Product Launch Location: Global
Packaging Contents: Wine
Printing Process: Offset printing, Spot UV varnish

Packaging design for Sebestyén Winery from the wine region Szekszárd, Hungary. This small family winery led by a brother and sister duo asked us to create a series of redesigned labels for some of their most popular wines. Our aim was to create a very clean and easy, yet attention-grabbing and playful design that we felt fits best for the characteristics of their wines and to create a visual system that is based on organic shapes from nature, supplemented by a clean, classical typography. Every label features one the the winery’s foundational values, symbolised through natural elements of the vineyard and the region. The colours of the main abstract forms reflect on the flavours and characteristics of each wine, while some transparent shapes give a little extra touch to the final outcome. By combining different printing finishing, we wanted to create an elegant packaging with a strong character.