Design: Michael Hanauer
Project Type: Produced
Client: Slyrs Bavarian Whisky Distillery
Product Launch Location: Global
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass bottle, Cardboard box
Printing Process: Mixed, Digital, Offset, Screen printing
Slyrs are Whisky pioneers from Upper Bavaria.
After several years of development, refinements and a three year maturity they finally were able to introduce the SLYRS 1st Bavarian RYE Whisky. For the first time SLYRS whisky enters a new terrain with a whisky based on rye.
For this special release we create a unique packaging wich stands out from the standard Slyrs line. Subtle graphs in the background are combined with bold typography and the raw look of the cardboard box. A mix of printing techniques and textures are displaying the complex and layered taste of the whisky with a handmade but still exclusive look.