Stay Safe Wear a Mask | Conceptual Greggs Pasty Bag

Derrick Lin


Design: Ethan Brown
Location: United Kingdom
Project Type: Concept
Packaging Contents: Baked goods
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Greggs has always embraced the creative, creating playful and memorable brand awareness campaigns spanning from signage to new product ranges. The conceptual pasty bag plays on creative thinking through presenting the visual connections between a Greggs Cheese Pasty and a face mask to create a friendly reminder of the ongoing public safety notice to wear a mask in public spaces. The simplistic illustration depicts the subtle, playful differences between the two objects creating a smile-worthy response from its consumers.

The concept would create a memorable, playful and meaningful touchpoint; bringing a fun reminder to ‘Stay Safe and Wear a Mask’. Hopefully creating a few smiles when we all need them the most.

What’s Unique? The playful messaging of something both present and serious within today’s society.