Design: HelloGriff – Paul Griffin
Location: United Kingdom
Project Type: Produced
Client: Taiki Tea
Product Launch Location: Global
Packaging Contents: Japanese Organic Tea
Packaging Substrate / Materials: Aluminium and Kraft Paper
Printing Process: Litho print
Taiki Tea is a UK-based company who source and sell organic matcha green tea. After designing the brand, the next project was to design a range of labels to work on aluminium tins and paper kraft pouches that could be used for a variety of tea flavours. The labels are printed on a metallic substrate and use 4 colours plus white. Incorporating and Japanese style pattern around the border and using earthy tones to help represent the organic nature of the tea inside.
Taiki Tea is a clean organic product and the design and printing helps reflect this, be drawing from Japanese styling but adding a touch of luxury to reflect the premium product that sets it apart from cheaper rivals.