Illustrator: Félix Girard
Project Type: Produced
Client: La Souche
Product Launch Location: Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing
Rooted in a long-term vision and the values that characterize La Souche: warmth, diversity and love of nature.The new identity defines and establishes the brand foundations. It facilitates its recognition and consistency across all platforms.
Improving in-store brand recognition while retaining the roots of the old labels: the illustrations by Félix Girard. With the rebrand, there is now an easier differentiation between products and there is a more significant place for storytelling elements.