Design: Andrew Jurado
Location: United States
Project Type: Produced
Client: Andale Bearing Co
Product Launch Location: Global
Packaging Contents: A Set of Skateboard Bearings, Bearing Shields, Spacers, Axel Nuts & Shield Removal Key
Packaging Substrate / Materials: Metal Tin/ Window Lid
Printing Process: Pad printing (tampography) CMYK
Andale Bearing Co. makes premium, high precision skateboard bearings. Located in Los Angeles Ca, Andale Bearings; owned by Professional skateboarders Joey Brezinski and Paul Rodriguez, partner w/ Dwindle Distribution to create skateboard specific apparel and product. The bearing is a notably uncommon product, often used in industrial machinery. But in skateboarding it is a reputable item, in a competitive space, and an opportunity to really get creative w/ all sorts of applications and packaging.
Aside from its standard line of bearing products, Andale has an ongoing Pro Bearing series that creates custom bearings for a featured team rider. Here is a look at the latest feature of Andale Pro Rider, Carlos Ribeiro.
The package was themed to racing and made to look like a race car wheel. Inspiration was taken from Formula1, Nascar etc. The bearings and other components were arranged (w/ limited space) to feel like the inner tire rims. The package helped to reflected the team riders fast paced, aggressive style of skating. The components were anodized blue to match color scheme, and really help elevate this to something unique and desirable. Sticker decals of team rider’s sponsors included!