Agency: Studio Metis
Creative Director: Vahid Khezrian
Illustartion: Nazanin Hedayati
Project Type: Produced
Client: Day & Night Coffee
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Tube, Pouch
Printing Process: Digital Printing
DAY & NIGHT – A special and luxurious brand of two types of Arabica coffee that had a new product to offer after many years, which was an attractive challenge for studio designers.
According to the product sales market, after several designs and several ideas, we came to the result of a design with European origin in 1970, a combination of old lines and typography. The use of the symbol of the sun and the moon indicates the meaning of the brand name and the two types of coffee that complement each other. Also, the decision to use black and white colors was the reason why the product was special compared to other brand products.