Mince Packaging Limited Edition 2019

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Derrick Lin


Agency: Mediahub
Art Director: Mohamed Osama
Location: Egypt
Project Type: Produced
Client: MINCE
Product Launch Location: Egypt
Packaging Contents: Burger
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

The challenge was to create a buzz to fuel consumer demand and get their taste buds tingling at first glance with a fun touch to it. The idea is to make literal use of the opening up of the burger pack, in the shape of an exaggerated cartoonized human mouth biting on the burger inside. Instead of dull food packs that we see everyday, this is considered to be amusing and to and eye-catchy to an already mouth-watering burger.

What’s Unique?
Through playing on the concept of ‘stir your appetite’, it is clearly shown with the wide open packaging that itself looks like it’s devouring the sandwich inside of it.